"What is the best form of promotion?" If only I had a dollar for
every time I'd been asked that question, I could retire and not have
to worry about it!
It seems everything these days is all about driving insane traffic to
your site, getting massive hits, and blowing the bearings off your hit
Actually, I'm still not sure why anyone would want 'insane' traffic
anyway, but that's another story.
Let me ask you this, however. Instead of focusing SO much on
getting NEW traffic to your site, why not do your best to also
RETAIN contact with your visitors?
Search engine positioning, buying guaranteed hits, purchasing ezine
classifieds, and other forms of promotion are not cheap! So,
doesn't it make sense to get the most out of each and every visitor
those efforts produce?
I'm sure that makes sense to you, but how do you do it?
You can offer free services, ebooks, and auto responder courses,
and these are great, but if you think about it, they aren't really that
long term, are they?
So, what tool can you use to retain REPEAT contact with visitors
to your site over an indefinite period of time?
Now pay attention, here.
There are many people missing the boat
completely on this subject. It's one of those simple yet complicated
Simply put, you need to publish an ezine.
Now, for the more complicated side of that answer. There are
2 billion ezines floating around the Internet. Well, ok,
maybe there aren't that many, but sometimes it seems like it. So
how is it that offering 'yet another' ezine is going to get you
Ok, ready? This is one of those simple yet profound gems of
Internet truth that should ring bells all over inside the 'yes, he's
right!' section of your brain.
DON'T be 'just another' ezine!
The trick to the whole thing is that you've got to be unique in some
manner. Feature unique topics, a different style, run rewarding
contests, provide useful resources, give away great freebies, focus
on topics your target market will be interested in, and MOST
importantly, SHOW your site's visitors WHY they will benefit from
a subscription to your ezine.
Offer bonuses for subscribing and encourage your subscribers to
stick around by keeping the benefits coming.
Now, you may be thinking that all sounds great, but it might not be
that easy to pull off.
In fact, it's not. However, think of the
awesome benefits to be gleaned by FOCUSING all of your other
promotional efforts around your ezine.
Your promotional efforts become more effective when you can
RETAIN contact with the visitors that come to your site.
You'll increase your chances of getting repeat and secondary sales.
You'll build longer lasting business relationships.
You'll increase the value of your business.
You'll increase the 'presence' of your business on the Internet and
Not too mention the possibility of bringing in additional revenue
through selling advertising spots in your ezine, and NO you don't
have to build that big of a list before you can start to make ad
You just have to be creative.
And there's the key to the whole thing -- CREATIVITY.
If you think about it, I'm certain you can find your own niche that
fits in with your business goals and make it work. You've already
got ideas as to why your business is different, unique, and beneficial
to your customers, right? Are you telling me you can't extend those
thoughts into an ezine in order to receive all the benefits?
Ezines are essentially the hub of Internet marketing. They are opt-
in, not pop under. They are delivered directly to readers, not
ranked in a listing with hundreds of others.
Plus, they give you the
opportunity for repeat advertising without repeat expense.
Centering your promotional efforts around your ezine as well as
your site will bring you more rewards. I'm sure of it. Give it some
thought and see where it takes you.
I wish you the best.
Written by Joe Bingham of the NetPlay Newsletter
Get Quality Resources on starting or improving your own ezine
from proven professionals with extensive experience in the area.
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By: Joe Bingham